When you have an online business, you most definitely might be having an option for customers to shop at your online store. It is vital to ensure you have the right strategies that will help in attracting more shoppers to website stores. There are some minute factors that people ignore, which could be the main reason why shoppers are avoiding their websites. But what are the things that you will need to do to attract more shoppers online?


1. Include Free Shipping

Though this might seem sort of a loss to you, but you must offer some free shipping to your customers in order to attract more. Many buyers opt to buy goods direct from their local stores because some online stores offer high shipping costs. Apparently, anything that can be found online, can also be found at several local stores. Therefore, it is advised that you offer your online shoppers free shipping for their products bought, that will attract more of them.


2. Assorted Products

When your website is selling a certain category of products, for instance clothing and footwear, you must ensure you have products that feature every gender and age. The size must be in all ranges, the color must be in different tastes and the design or style should also vary. When a shopper visits your website and finds an array of products to buy from, they will be lured more to visit again.


3. Offer Promo Codes

To lure in more shoppers, you could offer some promotional codes, which allow them to win prices in terms of goods, trips, gift vouchers or discounts. This will help in attracting more shoppers to website stores in order to be among the lucky buyers.


4. Create Outstanding Content

In this aspect, you will have to think more like a publisher than a retailer. You shouldn’t just focus on selling your brand without minding your selling platform. The selling platform, your website, should be attractive enough with significant content. When your customers are shopping through your website, they should enjoy the shopping. You could include stuff such as videos, blogs, elegant pictures, buyers’ guides and many more. The shoppers should find your website entertaining and informative.


5. Leverage Social Media

Apart from making your website entertaining, you must also find ways of exploiting the social network fully. This is because most of the online subscribers are found in social media. You could integrate your website with the functioning or platform of any of the social media. For example, you could integrate your website’s interface to be able to reach more shoppers on Facebook or Twitter as well as chat with them. It would be beneficial if you would interact with your shoppers through the chat feature. This will make them feel cared for.

6. Adjust The Delivery Time

Many online shoppers are discouraged by the long delivery days that it takes for them to receive their items. It is advised that you apply the same-day delivery option to your shopping carts in order to attract more clients. The delivery period will matter most to shoppers who are in urgent need of their products.


7. Consider Affiliate Networks

These are websites that direct traffic to your online store in return of commission per sale. The commission is applied on a Cost Per Acquisition analysis. Affiliate networks contribute in attracting more shoppers to website stores. The affiliate marketing is favorable and cost friendly. However, you will be charged in accordance to your sales. The more people buy from your online store, is the more you will need to pay the affiliate networks


8. Display Ads

Apparently, the only way that a shopper will go to a particular store is because they heard it from someone, or they saw it on a billboard somewhere. Technically, you will need to advertise your website fully in order to attract more shoppers. There are many ways for advertising your brand online and among them is the Google Display Network (GDN). This entails several websites and it helps in giving you the authority over your website. Via this option, you can set, manage, set a goal, evaluate, and optimize the Ads that are displayed on other member sites through the Google Adword account. This will be easier for shoppers to get to your site even if they are on other websites.


The design and management of your online store will determine the number of shoppers that visit your it. Generally, the lesser the cost incurred will help in attracting more shoppers to website stores.

Posted in Startup Growth, Startup Lessons on June 12, 2014   0


The Customer is always right, that is what many business owners claim. What they really mean is that customers get the first priority in a business. In many situations, customers have less to say when it comes to running the business. But on the other hand, one unsatisfied customer can rob you of thousands of more customers. This is mostly through the social media. But when you take it positively, that will help you to know your limitations and it will help other customers to avoid the same encounter. For the businesses that are eager to know their customers’ encounter, they will succeed in many cases.

Being a customer centric company is vital to a business and it will win you more customers, through your satisfied ones. But how can you become a company that is customer centered?

How to Become a Customer Centered Company


1. Developing Customers

Customer Development involves the process of interviewing customers by an entrepreneur or business with a target of creating a better product that satisfies them most.

It can be easy and traditional for you to develop your products, but if you neglect your customers, you will not really know if they like the product or not. You must talk to your customers and know what they feel about your product. Should you add or remove something to it? That will be dependant to your customers’ response. Nevertheless, you need to be well trained in order to carry out customer development.


2. Take The Place of a Customer

A top customer centric company, Amazon, works with a slogan ��Start With The Customer and Work Backwards’. Basically, every product manager of Amazon writes an internal press release that touches on customers. These press releases are aimed at focusing on the factors affecting the customers, how the current problems have been solved and how the new product is promising. When there is less feedback from the customers, such manager will review his press release until the customers are content.

Technically, it is important to look at things from a customer’s angle rather than from a manager’s angle. As a business, you will also think of what profits you will make, alternatively, you should think about how your customers will be satisfied with your product. Look at your company from the customer’s place and you might be able to see the negativities of your product.


3. Avail Yourself

It is frustrating for customers who never receive any of the services that relate to their dissatisfaction. Therefore, to ensure your company is customer centric, you will need to exploit different ways of interacting with them. Some prefer live chats, some emails, some want to make a direct phone call, while others prefer communicating via Facebook messages. You must have various ways of reaching your customers because they all have different preferences of interaction. You should not have every channel of interaction, rather, go for the most used channel by your customers.


4. Meet Your New Customers

You must always be ready to welcome that new customer who just joined your network. Thanks to the new technology, customers can access the net from anywhere, at any time. Therefore, make them feel appreciated for being in your company’s website. Always give them informative content that will make them stay for a longer time. If they are welcomed by the high prices on their first visit, they might never come back. You need to know that a customer can make your business flourish or fall in just a single touch on their Smartphones.


5. Customize Service For Each Customer

You must keep in mind that your customers will always read your company’s information along with the reviews. You therefore must use all your best ways to ensure almost 80% of your customers are satisfied with your product and the services involved. You can know what the customers prefer by visiting multiple social networks in order to see what they are not satisfied with. This will help you to adjust your products accordingly to ensure you have a satisfied lot of customers who would help broadcast your brand.


It is important to become a customer centric company, which assist in promoting your company’s reputation while maintaining a strong consumer base. A customer is usually the boss and all that matters is their satisfaction and if your company considers that, then you are sure of success.

Posted in Startup Growth, Startup Lessons on June 12, 2014   0


What’s the one thing that Apple has that all other brands don’t?

Fanatical Users!

A lot of companies nowadays are trying their best to win the hearts and minds of their customers. Customers are the lifeline of every company. If they’re not happy with your product, no matter how the brand is, it’s just not going to work!

So, we wanted to share this infographic on how you can turn your customers into brand fanatics.


Posted in infographics on May 9, 2014   0