At AB Dev Labs, we believe in helping out startups, so we put this list of tools together to get
startup founders up and running.


  • THE LEAN STARTUP – The official website of all things Lean Startup presented by Eric Ries.
  • Steve Blank’s Blog – Silicon Valley serial entrepreneur and academician who developed the Customer Development Methodology.
  • ARTHUR BIERER’S BLOG – Essential startup industry insights and commentaries from our CEO
  • EQUITY CALCULATOR – Compute Equity for Multiple Startup Co-Founders



  • WordPress

    WORDPRESS – Allows you to create a free blog in seconds

  • WP Engine

    WPENGINE – One of the best wordpress hosting for your site. Fast and Secure.

  • Theme Forest

    THEMEFOREST – The best place to find WordPress themes

  • Amazon

    AMAZON WEB SERVICES – delivers a set of services that together form a reliable, scalable, and inexpensive computing platform “in the cloud”.

  • Github

    GITHUB – A web­based hosting service for software development projects that use the Git revision control system.

  • Heroku

    HEROKU ­ A cloud platform as a service (PaaS) supporting several programming languages

  • Launchrock

    LAUNCHROCK ­ Quickly sets up a Landing Page for your startup


  • Google Analytics

    GOOGLE ANALYTICS – free analytics from the big G ­ tracks website traffic, inbound sources and conversions.

  • Mixpanel

    MIXPANEL ­ an events based mobile analytics platform

  • Crazy Egg

    CRAZY EGG – an invaluable heatmap tool

  • Kissmetrics

    KISSMETRICS ­ person­based analytics platform

  • Geckoboard

    GEKOBOARD ­ import your KP metrics intro your own dashboard. Can be used with Mixpanel and Google Analytics.


  • Asana

    ASANA – a web and mobile application designed to improve the way teams communicate and collaborate.

  • Flowdock

    FLOWDOCK ­ a team collaboration app for desktop, mobile & web

  • Basecamp

    BASECAMP – a web­based project­management tool developed by 37signals

  • Freedcamp

    FREEDCAMP ­ a web­based Free Project management tool


  • GOOGLE ADS – advertise on Google’s platform using keywords and PPC
  • Facebook Ads ­ Sponsored Ads on Facebook
  • BuySellAds ­ Online advertising network
  • Adroll ­ a simple and effective platform for advertising online and retargeting previous website visitors to bring them back to your site.


  • Prezi

    Prezi ­ a cloud based presentation software that opens up a new world between whiteboards and slides.

Social Monitoring

  • Social Mention

    Social Mention ­ social media search engine that searches user­generated content such as blogs, comments, bookmarks, events, news, videos

  • Topsy

    Topsy ­ Searches content published on Twitter and the web, sorted by relevance or date.

  • Commun.it

    Communi.it ­ Easy Twitter Management

Social Media Management

  • Sprout Social

    SproutSocial ­ Social Media Management Tools

  • Hootsuite

    Hootsuite ­ social media management system for brand management


  • Mailchimp

    MailChimp ­ easy to use especially for beginners to email marketing

Optimization & A/B Testing

  • Optimizely

    Optimizely ­ website testing tool and editor

  • Apptemize

    Apptimize ­ A/B Testing framework for iOS and Android

  • Bitly

    Bit.ly ­ a URL Shortener with Link Tracking Service