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Looking for a downloadable Lean Startup Co-Shoring references? We’ve condensed all of the major points in our blog post, and converted them as a presentation deck.
Published by AB Dev Labs – Startup Development Made Simple. Learn how Co-Shoring can effectively improve Startup Development. Understand the Pros and Cons and Learn the Best Practices for Co-Shoring.
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Either you love them or hate them. You simply can’t ignore the impact of Apple in modern technology.
In this talk, Author Ken Segall reveals what sets Apple apart from all other technology company – their unwavering principle of Simplicity. Clearly, this belief and process filters down to Apple’s core of product development, design and marketing.
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The success of every startup begins with the customer. No matter how well-written a business plan may be, you never know what will happen when your minimum viable product gets to the first customer. In fact, there’s a 50/50 chance that everything you planned for will change.
The Traditional Route
Basically, for the last 40 years or so, the usual path to a successful business starts with a business plan. You plot everything out in that plan, doing market research and 5 year forecasts, hoping that everything within that manifesto turns out right.
Then when everything is laid out in that plan. You start with product development. Whatever cool idea that you want for your product, you hand it over to the product development team – following the steps of waterfall development to get the product from idea to a real tangible product.
When the product is done. Typically, the marketing and sales team now enter the picture to do what they usually do – find a market, create awareness for the product and hopefully drive value.
Of course, what I’ve just mentioned is a pared down version of the process, but these are the usual key points for companies (and startups) in general.
Though this method works, but there is still a chance for failing.
With startups however, uncertainty is commonplace. Finding that perfect business model that works for your…With this method, the customer research is done prior to launch.
Start with Rule #1 – Start with the Customer
The problem is this, though most startup ideas are good, most startup success stories are attributed to answering a customer’s need – and it just so happened to be technology based. Think of ways on how you can offer Value Proposition. In short, What PROBLEM are you SOLVING? Technology is just a part of the solution, but more importantly, your customers are trying to solve a problem.
Needs are different from problems.
Remember that Your customers do not exist to buy, YOU exist for them.
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As I mentioned in my last post on co-shoring, most firms these days are using some form of co-shoring and not even realizng it. Now a growing group of startups are starting to built with some form of co-shoring. And each option – has its own set of pros and cons such as :
Whatever options startups use, we’re finding that many firms should follow these best practices:
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One of the few long standing startup beliefs is that once you have a cool tech product and a website, people will eventually flock to it, and uber growth happens. Though, there are probably some exceptions on some startups (ex. Facebook and Instagram) achieving massive growth within a few months of launch, that does not apply to all. The reality is that most startups fail within a few months after launch due to a number of reasons – but the number one reason on that short list is the lack of user growth.
Listed below are the Top 3 Startup Growth Fallacies that most founders believe and do. There’s nothing wrong with having too much optimism – In fact, it’s is a good thing given the nature of this industry. but if you keep doing the same thing with these 3, then it actually hinders startups from growing.
1. Growth is NOT an ACCIDENT.
As earlier said, there’s this mindset that once a startup is launched, growth is something that happens along the way. it just happens, and you can’t plan for it. But in reality, startup growth is planned – it is a scientific process.
2. Growth is NOT an AFTERTHOUGHT.
Now, this comes from a traditional marketing mindset. For instance, once the product is built, management sends it off to the marketing and sales department to figure out how to attract users – not from day one – on the last minute. The best startups talk about growth from day one – everything is centered on growth – the product is growth centric.
3. Growth is NOT AUTOMATIC
And last startup growth fallacy is that having great technology equals growth. Again, for most startups – even great products fail – nothing is certain.
Startup Growth is planned from the first day. plus a combination of marketing and selling your product and connecting with customers. Doing Customer Development early on – ensures that your product will fill a need, and that it solves a customers problem.
In the next post – we will discuss more on the prerequisites that a startup must have to achieve growth.