The Basics of Customer Development

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The success of every startup begins with the customer. No matter how well-written a business plan may be, you never know what will happen when your minimum viable product gets to the first customer. In fact, there’s a 50/50 chance that everything you planned for will change. The Traditional Route Basically, for the last 40… Read more »

Posted in Startup Growth, Startup Lessons, Startups on January 31, 2014   0

Know Your Customers and Speak Their Language

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Startup founders and their organizations are driven mostly by the need to create solutions for customers. And that is how most startups become successful – by providing solutions to a specific market. But what happens if the customer and a startup do not have a complete understanding of each other. What could happen? There is… Read more »

Posted in Startup Lessons on November 20, 2013   0